It is a feature of Google. Google Map pack is an enhanced search feature that presents search results as maps with business listings, and is displayed over the traditional blue-link organic results on Google. It's not easy to rank in it as its appearance is based on many factors. However, you can follow the best practices to improve local SEO and increase chances of being listed in it for relevant search terms.
Google uses a variety of criteria when deciding which businesses should be included within its Map Pack, such as reviews and the claims made on listings, how optimized your website as well as Google Business Profile are, among others.
external pageBeing featured within the Map pack can increase phone calls, foot traffic and overall growth for your company, it also gives your company the chance to build its reputation and give it an edge over competitors who don't rank.
Be aware it is important to note that Map Pack is distinct from traditional SEO by using its own algorithm and optimization strategies. To get higher rankings within it, improve all aspects that you have included in your Google Business Profile (GBP), seek positive customer reviews actively and create local landing pages using DataPins.
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Begin to optimize your GBP (Google Business Profile) today to increase your chances of getting ranked in the Map pack! Your aim should be to enhance your location details with high-quality photographs, as well as written descriptions that outline products or services accurately and with great detail. Make sure that your NAP (name address, address, and phone number) information remains the same across platforms (this is applicable to your website and social media).
Backlinks can also play an important role in determining how a business's rank on Google Maps packs, with them playing an essential role in generating results in the long-run. You can build them by focusing on local keywords using the creation of content that focuses on local SEO keywords, and acquiring hyperlinks from other websites in the industry. Although this method may require more time and resources up front, it often yields the most long-lasting results.
Quality website along with Google Business Profile design also are crucial to the way businesses are ranked within the Map pack. Therefore, it is important to use the Hike SEO tools to track developments and make the necessary adjustments. Being included in relevant maps for search terms could increase the amount of the amount of traffic, visibility and even success for a small-medium sized business - ultimately leading to increased longevity of operations and greater revenue for the business the company.