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It is a feature of Google. Google Map Pack is an improved search option that presents search results as maps with business listings, and is displayed over the traditional blue-link organic results on Google. It's not easy to rank in it and its appearance depends on many factors. However, you can implement top practices to boost local SEO and increase the chances of being listed in it for terms relevant to search.
Google considers a variety of aspects when deciding on which businesses should be included on its map pack, such as reviews and claims made on the listings, and how well-designed a business's website is, and how well-designed a business's Google Business Profile are, among others.
The fact that you are included on the Map pack can increase foot traffic, phone calls and overall growth of your company. It also gives your company the chance to build its reputation and give it an edge over competitors who don't rank.
Remember it is important to note that Map Pack is distinct from traditional SEO, using its own algorithm as well as optimizing strategies. To be more prominent within it, improve all aspects of the Google Business Profile (GBP) and seek out positive reviews from customers regularly and develop local landing pages with DataPins.
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Begin to optimize the GBP (Google Business Profile) now to boost the chances of being ranked in the Map pack! The goal is to improve the accuracy of your location information as well as high-quality images and written descriptions that outline the services or products accurately and in detail. Also, ensure that all NAP (name address, address, and phone number) information remains consistent across platforms (this applies to your website as well as social media).
Backlinks can also play an important role in how a business ranks in Google Maps packs as they play a vital role in driving results in the long-run. They can be created by focusing on local keywords through content that is targeted to local SEO keywords and collecting hyperlinks from other websites in the industry. While this process may take longer and require more resources up front, it often yields the most long-lasting outcomes.
A quality website and Google Business Profile design also play a vital role in how businesses perform within the Map pack. Therefore, it is important to use the Hike SEO tool to monitor developments and make the necessary adjustments. Being prominently featured in relevant maps for search terms will increase traffic, visibility and success for small-medium businesses - ultimately leading to increased duration of operations and higher revenues for itself.
